My Favorite Female Created Content of 2022

We are living in a time of peak content creation. No matter your interest or hobby, there are hundreds of podcasts, blogs, videos, and social media posts dedicated to it. Financial content is exploding. Some of it is exceptional, with increasing quality. But most of it is useless noise. And like most of the financial industry, it is overwhelmingly male. In 2022, I found myself gravitating and enjoying more content created by women. Don’t get me wrong, I am a huge fan and dedicated weekly listener of The Compound and Friends and Animal Spirits, as well as the incredible writing from my colleague at Ritholtz Wealth. But to round out my content consumption, here are some of my favorite female content creators.

Jill Schlesinger – Jill on Money

Awarding-winning CBS News analyst and CFP(R) Jill Schlesinger has a radio show, a weekly podcast, and a newsletter titled Jill on Money. I was a guest on her radio show several years ago to discuss my New York Times op-ed on the lack of women in financial services.  Jill is such a great journalist for personal finance because she is a former advisor herself and a CFP(R). On her weekly podcast, she answers listener questions about personal finance topics. And she’s really good at framing her answers around the listener’s total financial picture. Jill also has a new book coming out, The Great Money Reset, which is currently in the pre-order phase. I can’t wait to read it.

Money with Katie

Somewhere along my Instagram journey this year, I began following the Money with Katie account. When I listened to one of her podcast episodes, I immediately subscribed. Katie was a communications major working in a low-paying profession when she started a side gig helping friends with personal finance questions. That side gig turned into a blog, a social media audience, and financially a lucrative podcast that was acquired by Morning Brew. She brings a fun, interesting female perspective to personal finance topics and has great guests on her show. I’ve added her to my weekly rotation and rarely skip an episode.

Heather Joelle Boneparth – Our Tiny Rebellions

I am not a weekly newsletter person. I subscribe to many but read few. But Heather Boneparth’s Our Tiny Rebellions newsletter is the exception. Two years ago, Heather started writing about the challenges that full-time, professional mothers of young children face. I feel like she has become THE VOICE of our generation. She has a knack for observing and transforming seemingly mundane everyday occurrences into profound learning experiences. She is the co-author of The Millennial Money Fix along with her husband, Doug, who is a fellow financial advisor. Her newsletter is a must-read for all millennial professional mothers.

Rich Thinking with Barbara Stewart

Several years ago, I met Barbara through the CFA Institute. I was interviewed for the 2019 edition of her Rich Thinking (R) Research series. A fellow CFA charterholder and financial professional, Barbara transitioned to a full-time writer and researcher more than a decade ago. Each year, she interviews successful women all over the world, and from that research, a theme evolves. This culminates in a white paper published on March 8, International Women’s Day, annually. Barbara and I co-authored an article on female advisors for CFA Enterprising Investor blog in the fall of 2021. Reading her annual Rich Thinking series has become an annual highlight for me.

Odd Lots Podcast

I am cheating a little here because the Odd Lots podcast has both a male (Joe Weisenthal) and a female host (Tracy Alloway). They make a great team, peppering their endless list of knowledgeable guests about the financial topics du jour. Odd Lots has become a regular must-listen for me and a way to take a little bit of a deep dive into current events. They cover everything from inflation and the Fed, to crypto, mortgage markets, China’s COVID policies, the global supply chain, and more. If you are mildly curious about financial news, this podcast is a fantastic replacement for the television circus or the shallow scrolling of social media.

Perth Tolle on Masters in Business

My favorite episode of Masters in Business this year was the interview with my friend Perth Tolle, founder of Life + Liberty Indexes and creator of the Freedom 100 EM Index. Perth’s thesis that countries with more human and economic freedom are better investments than less free countries has always resonated with me. It seems obvious, capitalism works better when people are free and have rights. Her Freedom 100 EM Index has had a banner year with no exposure to either China or Russia. It is thrilling to watch her take the idea from concept to launch to crossing major milestones in the ETF linked to her index. If you are interested in emerging markets investing and freedom, you will enjoy this interview.

Mrs. Dow Jones

No one mixes personal finance with comedy and celebrity culture like Haley Sacks, aka Mrs. Dow Jones. I met Haley last year when we collaborated on a pro bono financial planning program for mothers. She makes incredible content that is both hilarious and informative. Her Gen Z money followers are as serious as they are hip. You can’t go wrong following her account on Instagram. Where else can you learn about cryptocurrencies by comparing each coin to a different Kardashian?


What female creators are you following in 2023? I am always looking to enhance or improve what I consume.

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